Articles on: Google Merchant Center

My Google Merchant Center account has been suspended, what should I do? What are the policies of Google Shopping?

Articles on : Google Merchant Center

Have you ever woken up one morning to a Google Merchant Center warning message that says "**Warning of data quality suspension for your Google Merchant Center account**"? Google tells you that your account or one of your products is suspended but you can't figure out why. Don't panic! Account or product suspensions happen far more frequently than you might think, and luckily there are solutions to the most common reasons. Here are the main reasons why your Merchant Center account may be suspended!

First of all, let's review some of Google's main policy areas regarding prohibited content and practices on the Merchant Center account. For example, some content may be considered infringing or dangerous by Google and may lead to dangerous behaviour. Other content, while not prohibited, may be restricted. This includes adult content such as alcoholic beverages or gambling.

In addition, certain practices are considered prohibited by Google and may result in account or product suspension. Once Google perceives network abuse or malicious content, it may suspend your account. This applies to irresponsible use or collection of data or false product claims. The latter is one of the most common reasons for product suspension in Google Shopping. Finally, it is mandatory that ads meet high professional and editorial standards. Failure to meet these standards can result in a warning or even immediate suspension of the account if the offence is serious.

First of all, do not panic.

You will initially receive a warning from Google, which will usually give you a week to resolve the issue before suspending your account. If you don't fix the problem, your products will no longer be displayed in Shopping ads, which can be problematic for your campaigns.

It is therefore advisable to do some research on your account to understand the problem. As a first step, it is recommended to investigate any possible data feed errors and correct any critical notifications on your account if you have them and then reload your updated feed. Once this is done, you can submit your account for review by Google.

Please note: the review can take up to 7 days. You will be notified when the process is complete.

Sometimes it is possible that one or more products are suspended. Often, the reason for this is non-compliance with Google's product data specifications. It is even possible that a product will be suspended in certain countries depending on the policies of that country. Depending on the severity of the issues, a product suspension may affect your Merchant Center account. If the suspension only affects specific countries, you can exclude these ads from those countries.

If your products receive a warning or are suspended, there may be a problem in your product flow. The first step is to go to your Merchant Center Diagnostics page to look for problems with items. A link will provide you with more information and a series of steps to take to resolve your issues. Once you've fixed the errors, you can submit your data to Google for further review. This process takes up to about 12 hours.

Product suspension problems are usually related to a mismatch between the product feed and the reality of the product. This can be related to its price or availability. For this reason, it is strongly recommended to enable automatic item updates.

Another recurring problem is the overlaying of promotional images, which can be corrected automatically with Google's "automatic image enhancements" feature and which you can activate.

When you import items into your Merchant Center account for the first time, Google runs an initial review to ensure that your products comply with Google Shopping policies. If the review is favourable, your products will be shown in Shopping ads, if not, then your account will be suspended immediately and a detailed email will be sent to you.

Please note that every Merchant Center account is regularly reviewed by Google. A warning email will systematically be sent with information on the problem observed and the timeframe you have to resolve it. Note that if the violation is flagrant, the account will be suspended immediately without warning.

Google will review your account again at the end of the warning period. If the review is favourable, the warning will be cancelled, otherwise your account will be suspended. You can then try to fix any problems on your account. If you think you have resolved all the errors that exist, you can ask Google to conduct a new review. Note, however, that if the review is still not favourable after the second request, you will not be allowed to re-request a review for 7 days. The exam request button will be blocked during this period.

Understanding the reason for the suspension of your Merchant Center Account can sometimes be complicated. At Feedcast, we provide advice and solutions to help you lift your suspension. To assist you, we provide detailed documentation of the most common reasons and solutions to remedy the problem. If you are a subscriber, you will receive help from our support team to take the necessary steps. And if you are not a subscriber, we are here for you! You will have access to the same documentation as well as to the chat on the application to ask our team your questions.

Updated on: 01/06/2023

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