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Optimise your product catalogue with Feedcast, Optimise your titles and descriptions, Correct rejected products in your product catalogue

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The information contained in your product feed to significantly increase the performance of your advertising campaigns, particularly on Google Shopping (better visibility, increased sales, improved return on investment, etc.).

With Feedcast, you have the possibility to consult the information related to your catalogue but also to modify it to optimize your distribution.

Here are some recommendations for optimising the catalogue:

We recommend that you rework your titles if necessary.

The limit is 150 characters for a Title.

The limit is 150 characters for a Title

Include the top keywords at the beginning of the title.

Include the type of product: for example, if your product is a "children's book", think of including this term in the title. This is quite logical but also very useful as including the type of product in your title will ensure optimal dissemination as this is the type of query your future customers are likely to be looking for.

Add also, the colour, the brand, the size, the gender... These are elements that can be found in other attributes of the feed but which can be added in the Title.

Remember to add the brand name if it is highly sought after (for example: Lacoste green wool jumper size XL)

Here are some examples of titles that may vary according to the sector of activity:

Electronics and household appliances: Brand + Attributes (e.g. size, weight) + Product type + model or reference

Fashion and clothing: Brand + gender (men/women/children) + product type + attributes (colour + size + material)

Consumables: Brand + product type + attributes

For descriptions, we recommend that you also add them even if they are not mandatory. Indicate the characteristics, technical specifications and visual aspects of the item.

The limit is 5,000 characters for the Description

Google will provide you with the status of your product catalogue, including any errors that may result in products being rejected and therefore not being displayed on Google Shopping.

In order to ensure an optimal distribution, it is recommended to regularly analyse these products and to make corrections.

Here are some examples of common errors:

Missing GTIN, EAN (corresponds to the mandatory product barcode except for certain products such as handmade or personalised products...)
Non-functional landing pages (for mobile or computers)
Invalid images
Missing delivery charges (especially the weight of the product when the delivery charge is calculated according to the weight)...

As a Feedcast customer, you have a view that allows you to quickly analyse product errors and make changes.

An image that is too small or of poor quality will not systematically lead to a rejection. However, it is an alert that is often identified in Merchant Center product diagnostics.

Here are the optimisations and elements to respect for Google Shopping:

Images of non-clothing products: at least 100 x 100 pixels
Images of clothing products: at least 250 x 250 pixels
No images larger than 64 megapixels
No image files larger than 16 MB

Recommendation: Choose images of at least 800 x 800 pixels.

Add product categories:

The Google product category attribute is optional. However, we recommend adding it in specific cases to replace the category automatically assigned by Google.

Feedcast also allows you to identify products without categories and to modify them if necessary.

It is possible to display crossed out prices on Google and Facebook when you offer discounted prices. To leverage the power of crossed out prices, simply add the corresponding attributes to your product feed.

It's essential to highlight discounted prices to consumers. This has a strong visual impact. This is especially recommended during sales periods.

Updated on: 12/09/2023

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