Articles on: Advices & News

Tips to ensure proper product approval, Make sure your landing page is available, Allow Google bots to crawl your pages

Articles on : Tips & News

In order to ensure that the information sent to Internet users is always accurate (free listings and Shopping ads), it is important to check that the product data sent matches the information displayed on your landing page. In order to do this, it is important to regularly check the information submitted in your product catalogue to ensure that the data displayed to users is consistent. In this way, you can be sure that the information displayed is always up-to-date and of high quality.

If your landing page is not available when checked, the product will automatically be rejected. So remember to check that all product pages are available when Google crawls the pages.

Google's crawlers (user-agents) will access all of your product pages to check that the information provided is relevant and up to date in relation to the data in your product catalogue. You should make sure that they have access to your pages so that they do not reject your products when analysing your pages.

In Google Search Console, you can choose to limit the speed at which Google crawls your site. If you do so, we may have difficulty crawling your landing page and images. In order to allow us to crawl your site without problems, enable the "Let Google optimise crawl speed for my site" setting for Googlebot's crawl speed.

When crawling your pages, the Google bot will make sure that the prices displayed to users are up to date. Make sure that the prices shown in the product feed reflect the prices displayed on your site. If not, products may be rejected.
You can use structured data or valid HTML code.

Unique product codes, especially GTINs (or EANs), allow you to enhance your listings and cards, and make them easier for customers to find. If you use incorrect codes, your ads and listings may be rejected, or they will not be displayed for relevant searches. We therefore recommend adding them where possible for you. You can add them directly when you retrieve your product feed or from your Feedcast account when you edit your products.

Each product (including variants) has a unique identifier.
Please note that if you change the ID of a product, it will be treated as a new product. The product will need to be re-approved before it can be published in advertisements or listings, which can take up to three working days. Previously registered product performance information will not be associated with this new product.

When a site is changed or redesigned, the data sent may be different. It is therefore important to ensure that any changes made do not impact the eligibility of your products.

Updated on: 01/06/2023

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