Articles on: Meta (Facebook, Instagram etc.)

Understanding dynamic ads with Facebook, The advantage of dynamic ads, Steps to create an ad

Articles on : Meta (Facebook, Instagram etc.)

Social networks have become the preferred platforms for online shoppers to purchase goods and services. With almost 2.7 billion users worldwide, Facebook is an advantageous platform for advertising. In addition, the group has implemented many features to facilitate, among other things, the delivery of advertising campaigns. One of these is Facebook Dynamic Ads. What exactly is it and how to create a successful campaign? Our experts explain!

Facebook Dynamic Ads can be delivered on multiple devices and in different formats. Facebook will create an ad campaign with a delivery optimization based on an ad model.

Thanks to machine learning, dynamic ads offer relevant offers to users based on their interests, actions, intentions, or location. This way, you no longer need to manually create individual ads for each product offered. A simple catalogue of all your products that you can personalise will suffice. When a prospect is interested in a product from your catalogue, Facebook will take care of broadcasting a dynamic ad to his attention, at the right time and in the right place (mobile, tablet and/or computer). In this way, you can offer your products and put them forward in a relevant way to a qualified audience.

Note that dynamic ads are completely identical to non-dynamic ads with a single image, a carousel, a catalogue or stories on Instagram, Facebook and Audience Network.

Dynamic advertising offers many benefits:

Keep continuity throughout your campaigns: ads are continuously visible and are automatically optimised.

Personalise the content in a relevant way: the algorithm automatically delivers the most relevant advertising content to prospects according to their profile.

Enable cross-device advertising between platforms: you can set up ads on Facebook and Instagram to reach a maximum number of prospects.

Facilitate targeting and retargeting: you can automatically retarget prospects who have viewed your articles without purchasing. The feature also allows you to reach new users who have shown an interest in your products or similar products, but without visiting your site or app.

Finally, using dynamic advertising on Facebook is a real time saver as you only have to set up one ad content instead of setting up all your ads independently.

Creating a dynamic ad involves designing an ad template that can automatically use images and information from your Facebook catalogue. Here's how to set up and create a dynamic ad on Facebook.

Create a product flow

Before creating a dynamic ad, you need to create a product feed. This is a catalogue containing all the features of your products, such as name, ID, description, condition, availability, price, etc.

The more complete and good quality your product features are, the more impact your ads will have on your audience. It is also advisable to carefully check the information you provide.

Setting up the Facebook Pixel or Facebook SDK

The Facebook Pixel is a piece of HTML code to be implemented on your website. It allows you to track visits and products viewed while keeping a link with Facebook audiences. This allows you to collect information on these audiences and to display your ads to a qualified audience.

If you have an application, you will need to install the Facebook SDK in the mobile application.

Import your catalogue to Facebook

You will then need to import your catalogue into the admin area of your website, usually from a CSV format. Now that your product catalogue is imported, you can configure your dynamic advertising.

You can also use the Feedcast platform to retrieve the URL of your product feed, which will then be optimised by the algorithm, or create your Facebook catalogue directly from the user interface.

All you have to do is associate your pixel or SDK with your catalogue. To do this, go to the Sales Manager, in the Catalog tab. Then go to Events and by selecting Connect to Tracking, you can choose your pixel or SDK and register it. The pixel or SDK takes a maximum of 24 hours to be operational.

Note that if you have created the Pixel from the Feedcast platform, it will be automatically associated with your catalogue.

Create a dynamic ad

In the Ads Manager on Facebook Business Manager, click on + Create and configure your ad campaign by choosing a goal among : Catalogue Sales, App Installs, Lead Generation, Conversions, Traffic, or Messages. Select your catalogue by specifying the products you want to promote and then you define your target audience, budget, calendar, etc. Finally, choose the template of your ad between a carousel, a single visual or a collection.

Another solution for creating dynamic ads is to connect your Facebook account to your Feedcast account to directly create your campaigns in just a few clicks.

Dynamic ads are a great way to deliver the right combination of ads, on the right device, to the right person, at the right time. Facebook's functionality is extensive and can be extended to other platforms such as Instagram. With so many platforms, it can sometimes be difficult to find your way around and manage everything. In order to overcome this difficulty, Feedcast has developed a solution to centralise the management of your advertising campaigns across many different platforms. At Feedcast, we understand the power of dynamic ads on Facebook and we allow you to create them in just a few clicks! No need to go through Facebook and its complex business manager. Simplify your multi-channel distribution with our solution adapted to the main distribution channels, such as Google Shopping and many others.

Updated on: 01/06/2023

Was this article helpful?

Share your feedback


Thank you!