How to analyse the performance of your products on Google Shopping
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To analyse the performance of your products on Google Shopping, you will need to check the number of impressions, the click rate, the conversion rate, the sales, the turnover generated for each product.
Indicators such as ROI, CPA are interesting to know the profitability and the price to pay for each order. Here is an article on the main performance indicators (/en/article/explanations-of-the-main-performance-indicators-1yrhb2tFew readersOptimise your product catalogue with Feedcast, Optimise your titles and descriptions, Correct rejected products in your product catalogue
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The information contained in your product feed to significantly increase the performance of your advertising campaigns, particularly on Google Shopping (better visibility, increased sales, improved return on investment, etc.).
With Feedcast, you have the possibility to consult the information related to your catalogue but also to modify it to optimize your distribution.
Here are some recommendations for optimising the cataloFew readersTips for optimal product data on Google Shopping, Understanding product data and its importance
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Google is very clear on this point: good product data is essential for successful ads and effective Shopping campaigns. However, it is not always easy to optimise your product feed due to the number of categories and often the number of products shown. Fortunately, there are a few simple tricks and innovative solutions to help you optimise your product data as efficiently as possible!
Product data, or feeds, are files contaFew readersTips to ensure proper product approval, Make sure your landing page is available, Allow Google bots to crawl your pages
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In order to ensure that the information sent to Internet users is always accurate (free listings and Shopping ads), it is important to check that the product data sent matches the information displayed on your landing page. In order to do this, it is important to regularly check the information submitted in your product catalogue to ensure that the data displayed to users is consistent. In this way, you can be sure that the informatioFew readersWhy aren't my ads being shown?
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You have no impressions on your campaign, you are looking for your ad everywhere, but can't find it despite your numerous attempts?
If your ads are not running, consider the common reasons and solutions to remedy the problem:
Limited budget: it may be that your daily budget has been reached and as a result your ads are no longer running.
Campaign status: this makes sense but make sure your campaign is active
PaymentFew readersFeedcast 2022: the 5 best CMS, How to find your partner? Our selection of the best e-commerce solutions
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That's it, the year 2022 is coming to an end and it's time to take stock.
At Feedcast we're nice because we've put together a little top of the best e-commerce CMS so that you can have an overview of what's out there. And good news, you have a choice! We'll point you in the direction of the platform that's potentially best suited to your needs and we'll give you all the information you need to fully understand the concept.Few readersOverview of acquisition channels in 2022,
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As an e-tailer, you know that there are many ways to attract consumers. However, knowing which lever is the most suitable is sometimes a real obstacle course. Don't worry, here we explain the most essential acquisition channels, how to use them, all with a few tips from the house!
Let's start from the beginning. Acquisition channels are used to bring prospects to your e-commerce site and, ultimately, to turn them into custoFew readersE-commerce figures for 2021 in France, More than 129 billion euros spent on the Internet in France in 2021
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Every year, at the beginning of the year, the Fevad (Federation of e-commerce and distance selling) presents its report on e-commerce in France. The organisation thus gave the figures for online sales in France in 2021 in a press release on 3 February 2022. A look at the key figures for e-commerce in 2021!
In France, online sales grew by nearly 15% in 2021 (compared to 8.5% in 2020), so much so that the e-commerce sector exFew readersHow to analyse general campaign performance
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Analysing the performance of your Google Shopping Ads campaigns can be a complex and time consuming process. However, understanding how your campaigns are performing is essential to improving their performance.
Here are some steps to help you analyse your campaigns:
Set goals and key performance indicators (KPIs): Before you can start analysing the performance of your campaigns, you need to set goals and KPIs to measure thFew readersBest practices for successful Google Shopping campaigns, Define your campaign goals on Google Shopping
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If you have an e-commerce site, you are probably familiar with Google Shopping campaigns. They allow you to promote your online and in-store inventory, drive traffic to your website and increase the quality of your leads. Your ads appear in the Shopping tab or in Google search results, for example. This allows you to be present and visible throughout the buyer's journey. In order to optimise your campaigns and maximise your performancFew readersList of key elements to check before launching a campaign
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Before launching an advertising campaign, we recommend that you check certain elements to ensure optimal delivery and performance.
List of elements to check:
Ensure that your product catalogue is up to date (prices, stock levels, etc.)
Check that your conversion tracking is active (sales and turnover feedback)
Set up your product selection if you do not wish to target all the products in your catalogue. Learn morFew readers
