How to add shipping costs to Google Shopping

In this article, we'll explain how to add Shipping Costs for Google Shopping on Feedcast.

If you'd like to optimize your Google Shopping ads by including shipping costs, follow these simple steps in your Feedcast account:

1/ Log in and select a store

Log in to your Feedcast account

2/ Select the store you wish to advertise

Select the store for which you wish to configure delivery charges.

3/ Access the “Configuration” menu:

Once logged in, go to the “Configuration” section of your Feedcast account.
In the “Configuration” section, search for and select the Google channel.
Then select “Merchant Center” to access the settings specific to Google Shopping.

4/ Setting up your delivery costs

Once in the Merchant Center window, a window will appear allowing you to configure your delivery charges.

You'll have several options to define your delivery charges:

Free: If you offer free delivery for certain products or for a minimum order amount.
Fixed: If the delivery charge is always the same, regardless of product or order value.
Depending on Order Price: Delivery costs vary according to the total amount of the order.
Based on Product Weight : Delivery charges are calculated according to the weight of the products ordered. Please ensure that product weights are correctly entered on the product sheets in your Feedcast account for accurate pricing.

By following these steps, you'll be able to effectively integrate shipping costs into your Google Shopping ads via Feedcast, improving the shopping experience for your customers while optimizing your sales performance.||

Updated on: 03/06/2024

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