Question 1

How to take advantage of the 500$ advertising budget offered* on Google Ads? The deal

Accepted Answer

Articles sur : Google Ads

When you create a Google Ads account with Feedcast, we AUTOMATICALLY allow you to benefit from the Google Ads credit. You don't have to do anything. The exact amount of this credit will depend on several elements.

So how do you benefit of this credit?

First of all, you need to create a new Google Ads account with Feedcast, and spend the equivalent of €400 in the first 60 days of broadcasting.

As soon as you reach the £400 mark on this new account, you will receive a notification that you have unlocked the credit.

This will be applied automatically to your next spend. In short, when you've spent £800 on Google Ads, you've only spent £400!

Good to know !

The credit expires 60 days after being applied to your account. Use of the offer may be limited to automatic billing payment options.
Credit applies to future advertising costs only. Credit cannot be applied to costs accrued prior to entering the promotional code in your Google Ads account.
Only ONE credit per Google Ads account.
The credit is valid only for first-time users of Google Ads.
The amount of the promotion may vary according to currency. The promotional credit is up to 500 USD (varies by country: 400€ in France).

Learn more about the eligibility requirements for Google coupons

For more information, don't he

Question 2

Install Google Analytics 4 for Shopify

Accepted Answer

To install Google Analytics 4 tracking on Shopify, nothing could be simpler.

Step 1: Install the Google Channel app

You will find the application here > Canal Google App <

If you haven't installed the Google Channel, you'll be prompted to do so during the process of setting up your GA4 beacons. You do not need to log in to Google Merchant Center to configure your GA4 tags.

2nd step

From your Shopify admin, go to Online Store > Preferences.
In the Google Analytics section, click on Manage pixel here.
Click on Connect a Google account.
Select the GA4 Property Measurement ID you want to connect to your Shopify store.
Click on Connect your Google Analytics property 4.

Question 3

How to analyse general campaign performance

Accepted Answer

Articles on : Tips & News

Analysing the performance of your Google Shopping Ads campaigns can be a complex and time consuming process. However, understanding how your campaigns are performing is essential to improving their performance.

Here are some steps to help you analyse your campaigns:

Set goals and key performance indicators (KPIs): Before you can start analysing the performance of your campaigns, you need to set goals and KPIs to measure their performance. Your KPIs could include measures such as conversion rate, cost per conversion and return on investment (ROI)… See our explanatory article on key performance indicators
Analyse your data: Once you have defined your goals and KPIs, you can analyse your campaign data to see how it compares to your goals.

In Feedcast, you have:

A summary table of the overall performance of the account (all connected levers combined)
A detail of the campaigns of the connected accounts (Go to the menu Ads > Campaigns)
For each report, you can select the desired analysis period (selector at the top right of the screen)

Use the product reports: Once you have analysed the general performance of your campaigns, consider going into more depth by using for example the product reports (available for Google campaigns). These reports allow you to analyse the results generated for each product. (Go to the menu Performance > Google Products)

Question 4

What is a product feed ?

Accepted Answer

Articles on : Tools and features

The product feed is a hosted file that contains information about the products sold on your site. It requires mandatory attributes such as product title, price, stock status … and optional attributes such as product description, brand, category, size …

Several formats are authorized by the different advertising platforms (XML, CSV, XLS, Google Sheet). However, it is recommended to use dynamic formats such as XML in order to retrieve and automatically update the information related to your catalog (price, stock status, new products added, etc.).

The quality of the information contained in the product feed is essential because it is according to the quality of this one that the advertising networks like Google Shopping will decide or not to display your products.

Depending on your CMS (Shopify, Prestashop, Wordpress/Woocommerce, Magento…), modules/extensions are available.

Find our article with the methods of recovery of product feeds

If your site is not managed via a CMS, do not hesitate to come back to the Feedcast team who will guide you on alternative solutions.

As a Feedcast subscriber, we offer to help you via support (email or chat for the recovery of your product feed which will then be analyzed and optimized via our solution).

Updated on : 27/01/2023

Question 5

Access management on Google Ads

Accepted Answer

Articles on : Google Ads

Here are the steps to grant access to your Google Ads account:

1 - Log in to Google Ads.

2 - Click on the Tools and Settings icon in the upper right corner, then select Access and Security in the "Configuration" section.

3 - Click on the More icon.

4 - Select an access level for your guest, then enter their email address.

5 - Click Send invitation.

5 - When the person accepts your e-mail invitation, you will receive a notification in your account. If you need to revoke your invitation, click Revoke in the "Actions" column.

See the Google Help Center for more details.

When you create a new account via Feedcast, you will automatically receive an email to log in to the email address you entered.

Question 6

Suspended Google Ads account: what to do?

Accepted Answer

Articles on : Google Ads

Red alert! 🚨 You've just received the fateful email from Google that your Google Ads account has been suspended. What does this mean? What does it mean? And most importantly, how do I lift the suspension on my account? We explain it all to you!

My Google Ads account is suspended: what is going on?

There are many reasons for the suspension of a Google Ads account. We will see in this article the main causes. But first of all, what happens when your account is suspended? You can still access your account and its reports. However, Google no longer allows you to distribute your campaigns and prevents you from creating new ones.

In addition, if your Google Ads account is associated with your Merchant Center account, the latter will also be suspended. If the suspension of a Google Ads account does not happen every day, you should know that it is not a rare event, either.

Reasons for suspension of a Google Ads account

There are many reasons that can lead to the suspension of a Google Ads account. Very often, it is a matter of non-compliance with the Google Ads Policy or the [Google Ads Terms of Service](https://support.google.

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