Question 1

Displaying product reviews on Shopping ads

Accepted Answer

Articles sur : Google Ads

Lors d’achats en ligne, très souvent, les acheteurs se fient aux évaluations et aux avis laissés sur un produit avant de se décider à acheter. Les avis apparaissent généralement sur les articles dans le Google Shopping et sur les publicités d’achat, au point où, si une annonce ne contient pas d’avis, elle paraît souvent incomplète ou moins convaincante lorsqu’elle se trouve à côté d’annonces avec des avis.

Le programme d’avis sur les produits donne la possibilité d’afficher les avis sur vos produits lorsque les clients font des achats sur Google. Ces avis apparaissent dans les annonces et sur les fiches produit gratuites sous l’apparence d’étoiles allant de 1 à 5 et qui représentent la note donnée sur le produit par les internautes. Près de la note se trouve également le nombre total d’avis sur le produit.

Les notes et les avis aident et guident l’internaute dans sa recherche et facilitent sa prise de décision. En outre, ils attirent aussi plus facilement des acheteurs qualifiés sur les pages produits.

Le calcul des notes se fait sur l’ensemble des notes attribuées et/ou recueillies auprès de différentes sources, dont des marchands, des agrégateurs d’avis, des sites d’avis ou encore des utilisateurs de Google.

Afin de participer au programme d’avis sur les produits, il faut avoir reçu au moins 50 avis sur l’ensemble de vos produits.

Ensuite, vous devez récupérer les avis, soit

Question 2

Where my ads are likely to be displayed on Google

Accepted Answer

Articles on : Google Ads

When you set up campaigns via Feedcast, your ads are likely to be displayed on different places depending on the type of campaign:

When you set up a free listings campaign, your products are likely to be shown for free in the Google Shopping tab of the Google search engine. Learn more about free listings

Here is an overview:

Performance Max campaigns allow you to show your ads in multiple formats on Google Shopping, Google Search, Google Images, YouTube and other Google sites and applications. This type of campaign will use automation to achieve your marketing goal. This means you will have limited control over targeting options, including managing automated bids and choosing targeted networks. Learn more about Performance Max campaigns

We recommend prioritising this type of format in particular for less experienced users.

Here are a few examples:

Unlike Performance Max campaigns, Cla

Question 3

Where to find your invoices on Google Ads

Accepted Answer

Articles on : Google Ads

You have launched campaigns on Google Ads and want to get your invoices, statement or payment receipt? It's easy to do. We explain how to get this information in a few clicks.

How to get your invoices in Google Ads

Sign in to your Google Ads account.
Click on the Tools and Settings icon in the top menu, then go to Summary under Billing. Link to direct access
In the left navigation panel, select Billing Activity.
In the top right hand corner, set the date range of the table to Last month.
To retrieve your items, click the Download icon at the top right of the table and select the format in which you wish to download the file. You can also schedule the download for subsequent months.

If you are invoiced monthly, you will find your invoices in the "Documents" section.

Updated on: 27/01/2023

Question 4

Access management on Google Ads

Accepted Answer

Articles on : Google Ads

Here are the steps to grant access to your Google Ads account:

1 - Log in to Google Ads.

2 - Click on the Tools and Settings icon in the upper right corner, then select Access and Security in the "Configuration" section.

3 - Click on the More icon.

4 - Select an access level for your guest, then enter their email address.

5 - Click Send invitation.

5 - When the person accepts your e-mail invitation, you will receive a notification in your account. If you need to revoke your invitation, click Revoke in the "Actions" column.

See the Google Help Center for more details.

When you create a new account via Feedcast, you will automatically receive an email to log in to the email address you entered.

Updated on: 27/01/2023

Question 5

Presentation of Classic Shopping campaigns

Accepted Answer

Articles on : Google Ads

The classic Shopping campaign on Google is a campaign format that allows you to display your products on Google. It is an effective way to promote your products on your website.

With classic Google Shopping campaigns, your products will be displayed to users searching in the Google search engine:

Shopping tab in Google search (in some countries)
Google search, next to the results (in a separate area from the text ads) and Google Images
Google Search Network partner sites (if your campaign is configured to include these sites), not applicable to free listings

With classic Google shopping campaigns, you can set bids for your ads, as well as specific targets, specific products etc.

This type of campaign was the first type of campaign set up for the promotion of products on Google. Since then, Google has introduced another format called Performance Max which is more automated and promises better performance (recommended by Feedcast).

Updated on: 27/01/2023

Question 6

Suspended Google Ads account: what to do?

Accepted Answer

Articles on : Google Ads

Red alert! 🚨 You've just received the fateful email from Google that your Google Ads account has been suspended. What does this mean? What does it mean? And most importantly, how do I lift the suspension on my account? We explain it all to you!

My Google Ads account is suspended: what is going on?

There are many reasons for the suspension of a Google Ads account. We will see in this article the main causes. But first of all, what happens when your account is suspended? You can still access your account and its reports. However, Google no longer allows you to distribute your campaigns and prevents you from creating new ones.

In addition, if your Google Ads account is associated with your Merchant Center account, the latter will also be suspended. If the suspension of a Google Ads account does not happen every day, you should know that it is not a rare event, either.

Reasons for suspension of a Google Ads account

There are many reasons that can lead to the suspension of a Google Ads account. Very often, it is a matter of non-compliance with the Google Ads Policy or the [Google Ads Terms of Service](https://support.google.

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