Question 1

Install Google Analytics 4 for Shopify

Accepted Answer

To install Google Analytics 4 tracking on Shopify, nothing could be simpler.

Step 1: Install the Google Channel app

You will find the application here > Canal Google App <

If you haven't installed the Google Channel, you'll be prompted to do so during the process of setting up your GA4 beacons. You do not need to log in to Google Merchant Center to configure your GA4 tags.

2nd step

From your Shopify admin, go to Online Store > Preferences.
In the Google Analytics section, click on Manage pixel here.
Click on Connect a Google account.
Select the GA4 Property Measurement ID you want to connect to your Shopify store.
Click on Connect your Google Analytics property 4.

Question 2

Displaying product reviews on Shopping ads

Accepted Answer

Articles sur : Google Ads

Lors d’achats en ligne, très souvent, les acheteurs se fient aux évaluations et aux avis laissés sur un produit avant de se décider à acheter. Les avis apparaissent généralement sur les articles dans le Google Shopping et sur les publicités d’achat, au point où, si une annonce ne contient pas d’avis, elle paraît souvent incomplète ou moins convaincante lorsqu’elle se trouve à côté d’annonces avec des avis.

Le programme d’avis sur les produits donne la possibilité d’afficher les avis sur vos produits lorsque les clients font des achats sur Google. Ces avis apparaissent dans les annonces et sur les fiches produit gratuites sous l’apparence d’étoiles allant de 1 à 5 et qui représentent la note donnée sur le produit par les internautes. Près de la note se trouve également le nombre total d’avis sur le produit.

Les notes et les avis aident et guident l’internaute dans sa recherche et facilitent sa prise de décision. En outre, ils attirent aussi plus facilement des acheteurs qualifiés sur les pages produits.

Le calcul des notes se fait sur l’ensemble des notes attribuées et/ou recueillies auprès de différentes sources, dont des marchands, des agrégateurs d’avis, des sites d’avis ou encore des utilisateurs de Google.

Afin de participer au programme d’avis sur les produits, il faut avoir reçu au moins 50 avis sur l’ensemble de vos produits.

Ensuite, vous devez récupérer les avis, soit

Question 3

Suspended Google Ads account: what to do?

Accepted Answer

Articles on : Google Ads

Red alert! 🚨 You've just received the fateful email from Google that your Google Ads account has been suspended. What does this mean? What does it mean? And most importantly, how do I lift the suspension on my account? We explain it all to you!

My Google Ads account is suspended: what is going on?

There are many reasons for the suspension of a Google Ads account. We will see in this article the main causes. But first of all, what happens when your account is suspended? You can still access your account and its reports. However, Google no longer allows you to distribute your campaigns and prevents you from creating new ones.

In addition, if your Google Ads account is associated with your Merchant Center account, the latter will also be suspended. If the suspension of a Google Ads account does not happen every day, you should know that it is not a rare event, either.

Reasons for suspension of a Google Ads account

There are many reasons that can lead to the suspension of a Google Ads account. Very often, it is a matter of non-compliance with the Google Ads Policy or the [Google Ads Terms of Service](https://support.google.

Question 4

What is a product feed ?

Accepted Answer

Articles on : Tools and features

The product feed is a hosted file that contains information about the products sold on your site. It requires mandatory attributes such as product title, price, stock status … and optional attributes such as product description, brand, category, size …

Several formats are authorized by the different advertising platforms (XML, CSV, XLS, Google Sheet). However, it is recommended to use dynamic formats such as XML in order to retrieve and automatically update the information related to your catalog (price, stock status, new products added, etc.).

The quality of the information contained in the product feed is essential because it is according to the quality of this one that the advertising networks like Google Shopping will decide or not to display your products.

Depending on your CMS (Shopify, Prestashop, Wordpress/Woocommerce, Magento…), modules/extensions are available.

Find our article with the methods of recovery of product feeds

If your site is not managed via a CMS, do not hesitate to come back to the Feedcast team who will guide you on alternative solutions.

As a Feedcast subscriber, we offer to help you via support (email or chat for the recovery of your product feed which will then be analyzed and optimized via our solution).

Updated on : 27/01/2023

Question 5

Access management on Google Ads

Accepted Answer

Articles on : Google Ads

Here are the steps to grant access to your Google Ads account:

1 - Log in to Google Ads.

2 - Click on the Tools and Settings icon in the upper right corner, then select Access and Security in the "Configuration" section.

3 - Click on the More icon.

4 - Select an access level for your guest, then enter their email address.

5 - Click Send invitation.

5 - When the person accepts your e-mail invitation, you will receive a notification in your account. If you need to revoke your invitation, click Revoke in the "Actions" column.

See the Google Help Center for more details.

When you create a new account via Feedcast, you will automatically receive an email to log in to the email address you entered.

Updated on: 27/01/2023

Question 6

Where my ads are likely to be displayed on Google

Accepted Answer

Articles on : Google Ads

When you set up campaigns via Feedcast, your ads are likely to be displayed on different places depending on the type of campaign:

When you set up a free listings campaign, your products are likely to be shown for free in the Google Shopping tab of the Google search engine. Learn more about free listings

Here is an overview:

Performance Max campaigns allow you to show your ads in multiple formats on Google Shopping, Google Search, Google Images, YouTube and other Google sites and applications. This type of campaign will use automation to achieve your marketing goal. This means you will have limited control over targeting options, including managing automated bids and choosing targeted networks. Learn more about Performance Max campaigns

We recommend prioritising this type of format in particular for less experienced users.

Here are a few examples:

Unlike Performance Max campaigns, Cla

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