Articles on: Google Merchant Center

How to manage Adult restrictions on Google Shopping

In this article, we will examine the reasons and solutions related to categorizing your account and its products as Adult Content on Google's Google Merchant Center.

When submitting your product feed, Google reviews and limits promotion on certain types of adult-only content.

Types of Adult-Only Content

Adult articles
Content of a sexual nature
Images showing parts of the body undressed and nudity in general
Articles promoting violence
Articles of a dangerous nature or that can be used for harmful purposes

Prohibited Practices:

Here is a list of practices prohibited by Google:
violating laws and regulations in force in the targeted geographical area;
targeting minors;
promoting explicitly sexual content;
promoting content associated with non-consensual sexual themes or involving minors, including images of sexual abuse on children/minors;
promoting services that could be interpreted as offering sexual acts in exchange for money or other forms of compensation.

Error Messages on Google Merchant Center

When an error message appears on your Google Merchant Center reflecting one of the above mentions, several solutions are possible:
Review the taxonomy associated with your product
Revise your product listing to dissociate it from these product categories
Change the images of your product or catalog to get them validated
Appeal to Google to request a thorough review of your product if the restriction is unjustified
Changing Your Catalog to "Adult Content" Status

On Google Merchant Center, you can categorize your account as promoting adult content.

Here's how to proceed:

Go to your Google Merchant Center
Go to "Settings" and then "Account Settings"
Expand "Adult Content" and check the box

This categorization will now target Google audiences beyond the age restriction filter of the user.

Updated on: 08/02/2024

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