Articles on: Google Merchant Center

Key elements to get your catalogue approved on Google Merchant Center

In order to send your product catalogue to Google, certain information is essential to avoid a refusal from the Google approval teams.

List of items that must be included to avoid rejection

Validate the information on the company in the Merchant Center:

You will need to complete the company information and proceed to validate its phone number.

For Merchant Center accounts created automatically by Feedcast, this step can be done directly from your Feedcast account in the Connected Accounts tab on the Merchant Center information button). You will also be able to set up your delivery information there.

Add contact information: Email address, phone number and postal address

At least 2 out of 3 of these details must be visible: for example, the telephone number and the e-mail address.
This information must be visible on all pages of the site (in the footer for example).

Add the payment methods accepted by the site:

For example: CB, Paypal, Transfer...
It is possible to put this in text form or with logos.
Do not hesitate to show the payment methods accepted by your site throughout the purchasing process.

Add a page dedicated to the Returns and Refunds Policy

Example of a clickable link: Returns and refunds (where you indicate your conditions on returns and refunds). You can retrieve the information already present on the GTC if already indicated.

There are, of course, other conditions in addition to this information to be added to your site, such as compliance with Google Shopping's terms and conditions, etc.

In case of refusal, it is always possible to make a new request. To do so, please contact the support team by email or by chat.

Updated on: 08/02/2024

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