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Best practices for optimizing asset groups on Performance Max

Best practices for optimizing asset groups on Performance Max

In Google Ads Performance Max, asset groups play an essential role in maximizing the effectiveness of your advertising campaigns. Asset groups enable you to group together different types of assets, such as text, images and videos, to create ads that are impactful and appealing to your target audience. Here are some best practices for optimizing your asset groups on Performance Max.

Make sure all asset types are covered
When creating your asset groups on Performance Max, it's important to ensure that you cover all available asset types: text, images and videos. Each asset type offers a unique opportunity to capture your audience's attention. Make sure you include eye-catching text, attractive images and engaging videos in every asset group. By covering all asset types, you maximize your chances of attracting and converting users.

Respect quality guidelines
The quality of your assets is a key factor in the success of your Performance Max campaigns. Make sure your assets meet the quality guidelines set by Google Ads. This includes relevance, clarity and compliance with advertising policies. Make sure your text is well written and engaging, your images are of high quality and your videos are well produced. Quality assets generate better reception from your audience and improve the performance of your ads.

Create asset variants
To find the most effective creative, we recommend creating asset variants. Test different combinations of titles, descriptions, images and videos to identify what works best for your audience. Performance Max lets you add up to five titles, four descriptions, as well as images and videos in different orientations. By experimenting with different variations, you can discover the best asset combinations that generate the most positive results.

Add as many assets as possible
Take advantage of the flexibility offered by Performance Max by adding as many assets as possible to your groups. You can include up to five titles, four descriptions, images in different orientations and videos. By adding multiple options, you increase the chances of finding the most effective combinations for your target audience. Experiment with different messages, visuals and formats to discover what works best to achieve your advertising goals.

When adding images to your asset groups on Performance Max, be sure to follow the guidelines for recommended sizes and proportions:

Image in landscape mode (1.91:1)
Recommended size: 1,200 x 628
Minimum size: 600 x 314

Imagesquare (1:1)
Recommended size: 1,200 x 1,200
Minimum size: 300 x 300

Portrait image (4:5) [optional]
Recommended size: 960 x 1,200
Minimum size: 480 x 600

Adhering to these image size recommendations is essential, as it ensures that your ads are displayed correctly on different devices and advertising channels.

In conclusion, optimizing asset groups on Performance Max is a key element in maximizing the performance of your advertising campaigns. Make sure you cover all asset types (text, images and video), respect quality guidelines, create asset variants for testing and add as many assets as possible to diversify your content. By following these best practices, you'll achieve greater relevance, appeal and advertising performance.

Feel free to explore Performance Max's additional features and consult the resources available on the Feedcast Help Center to get the most out of your campaigns.

Updated on: 29/05/2023

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