Articles on: Advices & News

Why aren't my ads being shown?

You're not getting any impressions on your campaign, you're looking for your ad everywhere, but can't find it despite numerous attempts?

If your ads aren't running, consider the common reasons and solutions to remedy the problem:

Limited budget: your daily budget may have been reached, so your ads are no longer running.
Campaign status: this may seem logical, but make sure your campaign is active.
Payment method: Check that you have added or have an up-to-date payment method on your advertising account. This is also the account on the was of your Feedcast subscription to avoid cut-offs.
Account suspension: Your account may have been suspended on the network concerned. For Google Ads, see our article on the main account suspensions.
Bidding strategy: This may be linked to a too-limited target on your bidding strategy (CPC max too low, target ROAS too high...). Please adjust your bidding strategy to check if the broadcasting resumes. On automated campaign formats, bids are managed automatically and your ads may not appear all the time, in order to optimize your performance and your chances of converting according to the defined objective.
Campaign under review: When a campaign is launched, the campaign and/or ads may be in the process of being validated. Please be patient, distribution should begin within a few days (usually 2 to 3 working days).
Campaign status: This seems logical, but check that your campaign is active and properly configured (geographic targeting, etc.).
Product catalog status: Your product catalog must be validated in order to broadcast. For Google, for example, remember to check that your Google Merchant Center account has been suspended and that certain products have not been refused. See our article on Merchant Center account suspensions.
Product selection too limited: If you've defined a product selection, you'll need to check that it's properly configured and that the targeted products are optimized. It's also possible that your product selection is too limited, or that the products are too niche and don't have enough associated searches.

Of course, this list is not exhaustive, and there may be other reasons why your ads are not being displayed. There may also be several reasons why your ads are not being displayed.

Updated on: 09/02/2024

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