Articles on: Microsoft Advertising

Getting started with Microsoft Advertising

If you're looking to promote your products or services on Microsoft Advertising, you're in the right place. In this article, we'll guide you step-by-step on how to efficiently set up your Microsoft Advertising account and link it to Feedcast. Follow these steps to maximize your visibility and conversions.

1 - Setting up your Microsoft Advertising account

Visit the official Microsoft Advertising website and click on "Sign up for free."
Fill in the requested information: your company name, email address, etc.

Check out our article on How to set up a Microsoft Advertising account

2- Adding your billing information to your Microsoft Advertising account

Log in to your Microsoft Advertising account.
From the dropdown menu, select "Billing and Payments."
Add your payment method.

Refer to our article on How to add billing information on Microsoft Advertising

3- Connecting to Feedcast

Log in to your Feedcast account.
On the dashboard, click on the "Integrations" or "Connections" tab.
Choose "Microsoft Advertising" and follow the instructions to link the two accounts.

See our article on How to link your Microsoft Advertising account to Feedcast

4- Setting up your store

Access the Microsoft channel in Feedcast
Create or connect your store after verifying and claiming it.

Check out our article on How to set up a store

5- Setting up conversion tracking

In Microsoft Advertising, go to the "Tools" tab and then "Conversion Tracking."
Create a new conversion tracking tag and copy the provided code.
Embed this code into the source code of your website or online store, usually just before the </body> closing tag.
Ensure the tag is active and working properly by making a test purchase.

Consult our article on How to enable conversion tracking on Microsoft Advertising

6- Creating your first campaigns

After linking your Microsoft account to Feedcast, you can create your campaign.

Log in to your Feedcast account
Go to the "Campaigns Management" menu
Click on "New campaign"
Select the Shopping campaign format for Microsoft Advertising
Follow the steps (Campaign name, Budget...)
Activate your campaign to start displaying your shopping ads

7- Analysis and optimization

Regularly monitor the performance of your campaigns in Feedcast.
Use Feedcast's detailed reports to understand what's working and what can be improved.

If you have any questions or need further assistance, don't hesitate to contact our support team. Happy selling!

Updated on: 20/02/2024

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