If you're looking to promote your products on Microsoft Advertising, the first step is to create a Merchant Center (store) account. Follow these steps to set up yours.

1. Verify and Claim Your Domain

Go to Microsoft Advertising.
If you already have an account, sign in. Otherwise, click "Create an account" to get started.

To create your store, you will need to verify and claim your domain (website).

To verify and claim your domain, several methods are available:
Verify your website's destination URL using Bing Webmaster Tools.
Verify your website's destination URL using a Conversion Tracking Tag (UET).

The claim may take a few hours as it needs to be detected by Microsoft.

2. Create Your Store on Your Feedcast Account

Go to Microsoft Advertising.
Connect your account to Feedcast: detailed steps here
Once the account is connected, you can create your store.

3. Connect Your Product Catalog

Once your store is created, your product catalog will automatically be sent for validation if you have connected your Microsoft Advertising account to Feedcast.

Microsoft will review your account and product feed. Once approved, you can start launching your campaigns on your Feedcast account.

If you encounter any issues or have questions, do not hesitate to contact our support team. We are here to help!

Updated on: 14/11/2023