Articles on: Advices & News

How to analyse the performance of your products on Google Shopping

To analyze the performance of your products on Google Shopping, you'll need to check the number of impressions, click-through rate, conversion rate, sales and revenue generated for each product.

Indicators such as ROI and CPA are useful for determining profitability and the price to be paid for each order. Here's an article on the main performance indicators

As a general rule, priority should be given to:

Analyze products that generate the most sales or turnover
Analyze products with high returns on investment
Identify products that spend the most without generating sales
Identify top-spending products with high CPA or low or zero ROI
Identify products that get a lot of impressions with a low click-through rate.

After performing this analysis, you can:

Target only or in a separate campaign the best-performing products (ROI, sales, CPA, margin...) and allocate a dedicated budget to them.
Target only low-performing products in a separate campaign and allocate a dedicated budget to them.
Exclude products that spend but don't generate sales or are unprofitable.
Set a target ROAS (/en/article/definir-un-roas-cible-a-ma-campagne-google-1kxnhfb/) for campaigns with sufficient history and sales.
Optimize products with low circulation by working on their titles, descriptions... See our tips for optimizing your product data

To broadcast only on certain products, you can create personalized labels. Learn more about creating labels with Feedcast

Please note:

Do not target the same products in different campaigns.
Do not broadcast on products with unqualified titles and descriptions.
Don't broadcast on unsuitable products (e.g. gift cards, low-value products, etc.).
Make sure that conversions are functional (sales, turnover).

If you have any questions, our expert teams are available by chat or e-mail.

Updated on: 08/02/2024

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