Question 1

How to connect a product feed to Feedcast

Accepted Answer

What is a product catalog? 📦

A product catalog, also known as a product feed, compiles all the essential information about the products you sell! 🌟

It includes mandatory attributes (such as name, price, stock…) and optional attributes (such as description, category, size…) - everything that will be closely scrutinized by advertising channels to make your products shine.

| Think of it like a TV show. The product feed needs to be online so that Feedcast can follow it every day and broadcast it to all advertising channels. 📺

To create your own product catalog and plug it into Feedcast, you have several options at your disposal.

Connect my product catalog to Feedcast 🔄

${youtube}Connect a product feed

We have set up custom services for the most popular e-commerce platforms: Shopify, Woocommerce, Prestashop, Wizishop, and Webflow. If you're using one of these platforms, it's a piece of cake! Just follow the step-by-step guide to connect your store to Feedcast.

Méthode d'import

Shopify

We've even whipped up a custom module for Shopify: Feedimport.io.. Install the FeedImport app on your Shopify store and get a feed URL directly from the interface. Copy-paste this address into the designated field, and you're all set! 💼

[Check out the complete step-by-step tutorial here ](/en

Question 2

How to take advantage of the 500$ advertising budget offered* on Google Ads

Accepted Answer

The deal 💰

When you create a Google Ads account with Feedcast, we give you AUTOMATICALLY one Google Ads credit. **You don't have to do a thing!

How do I take advantage of this credit? 🤑

First, you need to create a new Google Ads account with Feedcast and spend the equivalent of $500 within the first 60 days of broadcasting.

As soon as you approach the $500 spend mark on this new account, you'll receive a notification that you've released the credit.

This credit will be automatically applied to your next spend. In short, when you've spent €800 on Google Ads, you've actually only spent $500!

Good to know 🧐

The credit **expires 60 days after being applied to your account ** Use of this offer may be subject to certain automatic payment options.
Credit applies to future advertising costs only. It cannot be used to cover costs already accrued prior to the application of the promotional code in your Google Ads account.
Only one credit per Google Ads account.
The credit is valid only for new Google Ads users.
Promotion amount may vary according to currency. The promotional credit can be up to 500 USD (depending on the country: e.g. 400€ in France).

Learn more about the eligibility requirements for Google coupons

Please note that we are not r

Question 3

Displaying product reviews on Shopping ads

Accepted Answer

When shopping online, shoppers very often rely on ratings and reviews left on a product before deciding to buy. Reviews usually appear on items in Google Shopping and on shopping ads, so much so that if an ad doesn't contain a review, it often appears incomplete or less convincing when next to ads with reviews.

Product reviews on Google Shopping: how does it work?

The Product Reviews program enables you to display reviews of your products when customers shop on Google. These reviews appear in ads and on free product sheets as stars ranging from 1 to 5, representing the rating given to the product by Internet users. Next to the rating is the total number of product reviews.

Ratings and reviews help and guide Internet users in their search and facilitate their decision-making. They also make it easier to attract qualified buyers to product pages.

Ratings are calculated on the basis of all ratings awarded and/or collected from various sources, including merchants, review aggregators, review sites and Google users.

Add product reviews to your ads

In order to participate in the product review program, you must have received at least 50 reviews on all your products.

Then you need to collect the reviews, either through an approved or third-party review aggregator that will handle the delivery of the reviews, or through your own online store.

If you use an approved review aggregator, it will be able to send the reviews itself. You can also display Google reviews with the

Question 4

What is Google Analytics and how do I create an account ?

Accepted Answer

Google Analytics is a free web analytics service that provides statistics and basic analytical tools for your website and/or mobile application. It offers various information about your site's visitors, pages visited, traffic sources, sales, and revenue, etc.

Google Analytics features include:

Data visualization tools including dashboards and motion charts that display changes in data over time.
Segmentation for analyzing subsets, such as conversions.
Custom reports.
Integration with other Google products, such as Google Ads, Google AdSense…

The latest update from Google Analytics introduces GA4 (Google Analytics 4), a new era of analytics designed to provide more insightful data across websites and apps. GA4 is built with machine learning at its core, offering new insights and predictions about user behavior, making it easier to understand how users are interacting with your site or app.

GA4's main features

Event-based data model: Unlike previous versions, GA4 uses an event-based data model that allows for a more flexible and comprehensive view of user interactions.
Cross-platform tracking: GA4 enables the tracking of users across websites and apps, providing a unified view of how users engage with your business on different platforms.
Improved engagement metrics: GA4 introduces new metrics for measuring user engagement, including scroll depth, video engagement, and file downloads, among others.
Predictive analytics: Utilizing machine learning, GA4 c

Question 5

Suspended Google Ads account: what to do?

Accepted Answer

Red alert! 🚨 You've just received the fateful email from Google that your Google Ads account has been suspended. What does this mean? What does it mean? And most importantly, how do I lift the suspension on my account? We explain it all to you!

My Google Ads account is suspended: what is going on?

There are many reasons for the suspension of a Google Ads account. We will see in this article the main causes. But first of all, what happens when your account is suspended? You can still access your account and its reports. However, Google no longer allows you to distribute your campaigns and prevents you from creating new ones.

In addition, if your Google Ads account is associated with your Merchant Center account, the latter will also be suspended. If the suspension of a Google Ads account does not happen every day, you should know that it is not a rare event, either.

Reasons for suspension of a Google Ads account

There are many reasons that can lead to the suspension of a Google Ads account. Very often, it is a matter of non-compliance with the Google Ads Policy or the Google Ads Terms of Service. However, there are also other reasons for a suspension. For example, if Google notices that you do not meet the minimum age requirements (18 for a Google Ads account), it res

Question 6

Install Google Analytics 4 for Shopify

Accepted Answer

Integrating Google Analytics 4 (GA4) with your Shopify store can provide valuable insights into traffic and user behavior. The "Google & Youtube" app for Shopify simplifies this integration. Here's how to proceed step by step.

Step 1: Create a GA4 account

If you don't already have a GA4 account:

Log in to your Google Analytics account.
Click on Admin (the gear icon) at the bottom left.
In the right column, click on Create Property.
Select Google Analytics 4 and follow the on-screen instructions.
After creating your GA4 property, you will receive a measurement ID that looks like: G-XXXXXXX.

Step 2: Installing the "Google & Youtube" app on Shopify

Log in to your Shopify admin panel.
Navigate to the Shopify App Store.
Search for "Google & Youtube" and install the app.
Once the installation is complete, open the app from your Shopify dashboard.

Step 3: Integrate GA4 with Shopify via the app

In the "Google & Youtube" app, select the Google Analytics option.
Select your corresponding Google Analytics 4 account.
Validate and save the changes.

Step 4: Validate the installation

In Google Analytics, go to your GA4 property.
In the left pane, select the Reports menu.
Visit your Shopify site. If everything is installed correctly, you should see real-time traffic data.

|| Sales and associated revenue should automatically be reported (event "Purchase").

With these steps, your Shopify store will be equipped with GA4 through the "Google &

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