Articles on: Google Ads

How to link your Google Ads account to Google Analytics 4

Connecting Google Ads to GA4 enables e-commerce merchants to track their advertising campaign performance directly within Google Analytics, providing an integrated view of ad effectiveness in driving site traffic and conversions.

Step 1: Prerequisites

Active Accounts: Ensure you have active accounts on both Google Ads and GA4.
Access Rights: You must have administrative rights on the Google Ads and GA4 accounts you intend to link.

Step 2: Access Google Analytics 4

Log In: Sign into your Google Analytics 4 account.
Select Property: Ensure you are working in the GA4 property that you want to link with Google Ads.

Step 3: Linking Google Ads to GA4

Admin Section: In GA4, click on "Admin" at the lower-left corner of the screen.
Property Settings Column: In the right column, look for "Product Linking" and then click on "Google Ads Links."
Link Account: Click on the "+ Link" button to initiate the linking process.
Select Google Ads Accounts: Choose the Google Ads accounts you want to link and follow the prompts to complete the linking process.

Step 4: Configuring the Link

Data Import: During the linking process, you can choose to import specific items such as conversions and website metrics.
Finalize Settings: Review the settings and confirm the link between the accounts.

Step 5: Verification and Utilization

Verify the Link: In GA4, under "Google Ads Links," you should see your linked Google Ads accounts.
Data Analysis: Navigate to the "Acquisition" reports to view traffic and conversion data from Google Ads.
Optimization: Use this data to optimize your Google Ads campaigns, focusing on the most effective ads and adjusting the less performing ones.

Linking Google Ads to Google Analytics 4 is crucial for maximizing the efficiency of your advertising campaigns and gaining a comprehensive view of your marketing performance on your e-commerce site. By following these steps, you can integrate Google Ads data into GA4, allowing for in-depth analysis and optimization of your advertising strategies based on GA4 insights.

Updated on: 07/03/2024

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