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Setting up Google Analytics 4 from Universal Analytics (UA)

Are you still using the old version of Google Analytics (Universal Analytics - UA) and want to migrate to Google Analytics 4 (GA4)?
We will guide you to easily migrate to this new version. As a reminder, the old Universal Analytics will stop sending data from July 1st 2023. So remember to make the transition.

Be careful! To report E-Commerce data, you will have to report events. Be careful if you use the Universal Analytics event migration tool to Google Analytics 4.

Here is a help article on this subject.

Log into your Google Analytics account

Select the Universal Analytics (UA) account property

Go to the Admin screen (cog icon) and then to property

Choose GA4 Setup Wizard

Click on First steps

Finally, create a new Google Analytics 4 (GA4) property if you have not already done so.

Your Google Analytics 4 property is created, you can now select it. You will find the Account and Property column

Click on Data feed then Create a web feed to collect data from your website

Copy your GA4 metric ID to add it via Google Tag Manager or put it directly on all the pages of your site

Go to Google Tag Manager or create an account if necessary

Create a new tag

Paste in the measurement ID of your GA4 account AND choose the all pages trigger

Finally save and click on submit to send the changes

Attention, if you have created a new account Google Tag Manager, it will be necessary to think of adding the tag on all the pages of your site (provided during the creation of an account.

Updated on: 09/02/2024

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