Articles on: Advices & News

Optimise your product feed with Feedcast

Your product feed is now connected to Feedcast, congratulations! 🎉

But wait... is it really? Check here 🤔

It may be that your product feed isn't yet optimized for the best performance in your advertising campaigns. In fact, the quality of the information in your feed has a direct impact on your visibility, sales and return on investment.

😅 Don't worry! With Feedcast, you have access to an evaluation of the quality of your feed thanks to Feedscore

First things first: let's fix your blocked products.

Fix my blocked products

Go to the Overview in the Products menu, where you'll get an initial overview of the number of blocked products in circulation. Then click on the Optimization tab.

From this tab, you'll have a complete view of all errors and warnings related to your products. 🧐

Products errors

Errors and warnings are also clearly displayed in your product list! 📋

Batch Correction 🛠️

We've developed an error-correction module called "Batch Correction". The idea is simple: instead of going through each product sheet to correct errors, we allow you to pre-select the products affected by the error, then display only a single correction field!

When you click on the Correct button, a pop-up window will open:

Fix products

Each time you click on the Validate button, your changes will be saved. The next time you import your product flow, your changes will be sent and re-evaluated by the advertising channels! 🔄

How do I optimize my feed?

Optimize my titles

We strongly recommend that you rework your titles if necessary. Bear in mind that you have a 150-character limit for a title. Here are a few tips:

Place your main keywords at the beginning of the title.
Include the product type at the beginning of the title. For example, if you sell "children's books", make sure this term is at the top.
Add other details such as color, brand, size, genre, etc., directly into the title if relevant.
Don't forget to include the brand if it's highly sought-after, for example: "Lacoste green wool sweater size XL" 🧥

Here are a few examples of titles suitable for different industries:

Electronics and household appliances: Brand + Attributes (e.g. size, weight) + Product type + model or reference.
Fashion and apparel*: Brand + gender (men/women/children) + product type + attributes (color + size + material)
Consumables*: Brand + product type + attributes

Optimize my descriptions

Although descriptions are not mandatory, we strongly recommend that you add them. Include features, technical specifications and visual aspects of the item. You have a 5,000-character limit for the description.

Optimize my images and visuals

A poor-quality or too-small image won't necessarily lead to a rejection, but it may cause an alert in the Merchant Center product diagnostics. Here are the recommendations for Google Shopping:

Non-wearable product images: at least 100 x 100 pixels
Apparel images: at least 250 x 250 pixels
No image larger than 64 megapixels
No image file larger than 16 MB

We strongly recommend images of at least 800 x 800 pixels. 📸

Optimize my product categories

The Google product category attribute is optional, but we recommend adding it in certain specific cases to replace the category assigned automatically by Google. 📦

On special offer? Show crossed-out prices!

On Google and Facebook, you can display crossed-out prices when you offer discounts. To take advantage of this feature, simply add the corresponding attributes to your product feed. It's a must-have way to visually highlight discounted prices, especially during sale periods. 💰🛒

Need a hand? Let's plan a time! 💬

Updated on: 09/02/2024

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