Articles on: Google Ads

Where my ads are likely to be displayed on Google

Articles on : Google Ads

When you set up campaigns via Feedcast, your ads are likely to be displayed on different places depending on the type of campaign:

When you set up a free listings campaign, your products are likely to be shown for free in the Google Shopping tab of the Google search engine. Learn more about free listings

Here is an overview:

Performance Max campaigns allow you to show your ads in multiple formats on Google Shopping, Google Search, Google Images, YouTube and other Google sites and applications. This type of campaign will use automation to achieve your marketing goal. This means you will have limited control over targeting options, including managing automated bids and choosing targeted networks. Learn more about Performance Max campaigns

We recommend prioritising this type of format in particular for less experienced users.

Here are a few examples:

Unlike Performance Max campaigns, Classic Shopping campaigns give you almost total control over your ad spend but with a more limited reach as you only show on Shopping locations on the Google search network. Learn more about Classic Shopping campaigns

Here is an overview:

Updated on: 27/01/2023

Updated on: 03/03/2023

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