What is Target ROAS?

Google Shopping Target ROAS is the ratio of return on investment (ROI) to total spend on your Google Shopping campaign. It represents an estimate of the amount you want to get back for every dollar spent on your Google Shopping campaign. The maximum ROAS performance you can achieve depends on a number of factors, including your sector, level of competition, product quality, ads and other external factors.

How do you set a target ROAS in your Google campaign?

Log in to your Feedcast account

Select your project

Click on the "Ads" menu on the left, then on the "Campaigns" tab and click on the edit icon for the desired campaign

All you have to do is enter the desired Target ROAS.



Before integrating the "target ROAS" strategy into your campaigns, it's crucial to determine the value of the conversions tracked. The application of conversion value rules can help to accurately express the value of conversions relevant to your business. These rules allow a multiplier to be applied to the most valuable conversions, based on customer type, device or geographic area. For most campaign types, a minimum of 15 conversions over the last 30 days is required to use this strategy, with specifics according to campaign type.

Discover some tips:

Try to define a target ROAS based on historical conversion value/cost data for the campaigns to which you wish to apply this strategy.
Avoid applying a target ROAS that is too high in relation to the results already obtained. This could limit your traffic or have a negative impact on your campaign's performance.

Updated on: 08/02/2024