Articles on: Tools and features

Consult the performance of products displayed on Google Shopping

To analyze the performance of your** products on Google Shopping**, you can use the performance report available in Feedcast.

This report provides statistics** on impressions and clicks, click-through rate, conversion rate, total cost and value of conversions, among others. In particular, it will enable you to identify the best-performing products, and those that are not generating sales and/or traffic.

Accordingly, you can implement actions such as:
Isolating high-performing products in a specific campaign.
Establish an exclusion list of high-spending products that generate no sales.
Grouping together low-volume products that may need to be optimized?

To group your products, you can use the "Custom Labels" feature to easily segment your products. Learn more about custom labels

You can also download it in XLS format.

Here's how to proceed:

Log in to your Feedcast account

Select your store

Click on the "Product performance" menu on the left.

Updated on: 08/02/2024

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