Articles on: Tools and features

How to modify the products in my catalog

Optimizing a product feed is crucial for the success of online shopping campaigns. In this article, we will explore why a well-optimized product feed is essential and how it can significantly improve the performance of your shopping advertising campaigns.

The Importance of a Well-Optimized Product Feed

A product feed is the heart of any digital shopping campaign. It is a file containing a list of your products, accompanied by details such as the name, price, availability, product image, and other essential attributes. This file is used by advertising platforms to display your products to consumers. Here's why its optimization is paramount:

Increased Visibility: A well-optimized product feed improves the visibility of your products on shopping platforms. By using appropriate keywords and providing accurate descriptions, your products will appear in more relevant searches, thus reaching a wider and more targeted audience.

Better User Experience: Accurate and detailed product information helps to provide a better user experience. This includes high-quality images, accurate descriptions, and up-to-date information on availability and price. A good user experience increases the likelihood of purchase and can also reduce the return rate.

Improved Campaign Performance: An optimized feed contributes to better campaign performance by increasing the click-through rate (CTR) and reducing the cost per click (CPC). Well-presented and correctly categorized products are more likely to catch the attention of potential buyers.

Real-Time Inventory Management: Optimizing the feed allows for real-time updates of stock information, which is crucial to avoid advertising products that are out of stock. This helps to maintain a good customer experience and optimize advertising expenses.

How to Optimize Your Product Feed in Feedcast:

Log in to your Feedcast account

Select your project

Click on the left menu "Products".

Go to the "List of products" tab and click on the edit icon on the desired product

Choose the attributes to modify or missing to enrich.

Modifying products will allow you to add missing information to the data sent to Google (missing GTIN (EAN), missing or unsuitable category, brand...) but also to rework the titles and descriptions of your products to optimize your distribution whether it's on Google Free Listing, Google Shopping... Modifications of products on Feedcast do not impact the product pages of your website in any way.

Find an article with our advice for Optimizing your product feed

Updated on: 23/02/2024

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